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XIN is a fashion retail consultancy based in Hong Kong.

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We believe the Greater China region is on the cusp of a creative revolution, thanks to a rising generation of design talent. Our mission is to connect China’s new creative class with the international community.

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We provide customised intelligence and end-to-end solutions for both retailers and brands.

For more information about our services, please click here.

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ABOUT JILLIAN XIN

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Jillian Xin was born in Yunnan, China and raised in Hampshire, England. 
 

She started her career in management consulting in London. During a secondment to Shanghai in 2011, she saw a gap in the Chinese market for independent fashion labels and founded XINLELU, a multi-brand website and boutique. It was voted as one of the top ten stores in Shanghai by Time Out Magazine and Jillian was subsequently shortlisted by Forbes in their 30 under 30s list.

In 2014, Jillian sold the business and moved to Hong Kong, where she worked for Lane Crawford as a senior fashion buyer, launching their Next New department, an initiative to support young talent.

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Jillian graduated with a degree in Economics from the London School of Economics with first class honours.

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